When it comes to growing a business the pros do it better…
Or do they? Always keep in mind that the business you have is where it is today because of what you have done. If you are in the growth stages and the business is growing it means you have been doing something right. Time and time again we have people come to us that hired an agency or marketing company that decided it was time to re-vamp their marketing. The results can often be, almost a total loss in new customer acquisition and revenue. So why in the world would you hire a pro?
The reason is simple and straight forward; the right pros really do it better. What we mean by that is they can take what you have already done, work with what you already have and just improve on that. The only reason a company would completely ditch and re-vamp their marketing campaign is if what they have been doing is not working at all. A true professional marketer will explore how you have grown, what you have done and keep building on that. They take your natural ability, your brand and your business and help boost it.
So how do you know if you are talking to someone that you should trust with your marketing? It’s simple, they should care as much about what you have been doing and the results of what you have been doing as much as they care about pushing a new direction onto you. They should be aware that whatever you did was the key in starting and growing the business and that their job is simply to enhance and multiply that. If on the other hand your business is going downhill, you are losing revenue, sales and customers, a real marketer will help you recognize that and work with you in a way that you are comfortable in order to get everything back on track. Make sure you choose a professional to work with you from the day you bring them on board, if not, they could very well be the worst business decision you made to date.