Almost every small business has a guy that “does” their website. But the question is what is it that he really does other than having set it up for you? The reality is that most of the people out there that are “doing” websites for small businesses are really not utilizing the internet to the fullest extent to help you grow your business. They are simply sitting around waiting for you to tell them what you want to do next and then add that information to your website. Sorry to say, things no longer work like that and you are using ancient methods to reach a new market.
Technophobia seems to be the biggest reason as to why small businesses have to have someone that works on their websites and think they are forced to use someone that supposedly knows what they are doing. But once again, that is an ancient thought process as well. The reality of the situation is that with the advances in content management systems and other software updating your own website is as simple as writing and email. Yes, this means that you are paying your guy to copy and paste your email and send you bill for that.
Just being able to update your website yourself is a great step forward, but you need a little bit more than that if you are going to see business from the internet. You have to be aware of all elements related to your website and how to utilize it as a marketing tool. There are thousands upon thousands of website out there that look great, but yet they are not generating any business because all basic elements of a successful website are missing.
So what can you do as a small business owner trying to compete on the internet and where should you turn? Well that is really a simple question if you think about it using a little bit of common sense. Would you buy parts for your car at the grocery store or have your accountant design your marketing material? How about having someone that just learned how to use an accounting software do your taxes? No of course you wouldn´t because it wouldn´t make any sense what so ever. Neither does using someone that just learned how to use website tool to create websites. Your website is one the most important marketing tools you have in your arsenal as a small business, yet most business use website designers that just know how to use a software develop this important marketing tool. For most it is simply lack of knowledge, they expect website designers, or their “guy, to know these things. Yet most of them simply just learned to use software that can create websites and have no clue what it really takes to generate business online or how to utilize your website as a marketing tool.
So before you hire that “guy” or a website designer, think about your website as a marketing tool and evaluate if this person simply learned how to use a piece of software or if they really understand what you need to have a successful website. Unfortunately 99% of the time you will be dealing with someone that knows how to setup a website using free or purchased software but has no idea what it takes to build a marketing tool that works for your business 24/7 and gets you more business.
Come to think of it, I just learned how to use Quickbooks… do you want to hire me to do your taxes?