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Google drop you for no reason, really, that is what you think?

Category: Search Engine Optimization & Pay Per Click Published on Aug 01

Over the last few weeks there has been a lot of talk about the algorithm change Google did and the effects it has had on website rankings. Not too any surprise the outcries are coming from websites that have relied on being found on Google, and made money from selling ads on their websites, are complaining the most. But what does this really mean, once you get past all the chatter out there of how in-just Google is by doing this.


Over the last few weeks there has been a lot of talk about the algorithm change Google did and the effects it has had on website rankings. Not too any surprise the outcries are coming from websites that have relied on being found on Google, and made money from selling ads on their websites, are complaining the most. But what does this really mean, once you get past all the chatter out there of how in-just Google is by doing this.

 

As a small business owner this is something you should rejoice over, it seems like the people that have been doing SEO (search engine optimization) out there and spent a lot of money on doing exactly what Google told them not do, are now feeling the consequences of these changes Google made. The reality of the matter is that by doing specific things in regards to SEO, you or your SEO Company, were essentially trying to “cheat” the system to seem more important in regards to a search. SEO can be done in a multitude of ways and there are several theories about what has been needed in order for you to get listed on the top pages of the search engines. Some of these theories are now proving to have the foundation right, while other are now paying the price for working off of the wrong theory and have essentially been caught with their hand in the cookie jar and are now complaining.

 

The bottom line is that Google has always valued content, and they look for specific things and have rated the value of this content based on numerous factors. Over time SEO people have discovered what those factors are and they have gone and abused them thinking they could get away with it, so it was just a matter of time until Google would respond; now they have! Not only did they change the way they value the information you provide on your website, but at the same time they have also changed their ranking system in order for this new algorithm to work. This seems to be where the problem really comes in, SEO companies that have been using link building, article marketing, and other such means of doing SEO for clients, are now getting hit big time!

With this new ranking system, all the inbound links they have built start working against them instead of working for them. Many websites that were ranked as top websites in Google\\\\\\\'s search results only a few days ago have now dropped in ranking status. Which for you as a website owner means that a link coming from them, is now a negative instead of a positive. Over the next few weeks we will see what adjustments Google does decide to make to the new algorithm and what that will do over time.

 

Until that point here are some of the factors they will always look at and will always matter, since it is a key element in why they (Google) are still in business.
1. Make sure you code on the website is clean. If you are using specific website design software or certain CMS systems, they may be producing what we call “dirty” code. This has been and will be a factor that works against you.

2. Keep your content up to date and add to it as often as you can. The reason you do this is the same reason museums keep adding to their collections, if they did not do this, would there be a reason for you to come back every once in a while? Same applies to your website, if there is nothing new there then why should the Google bot or a user come back to your website?

3. Work your tags properly. Even though Google does not say they use your page keywords as part of their listing criteria, they do not say the do not do it either. In this case it is better to be safe than sorry. Do your keyword research, make sure your titles and descriptions are well written and explain what the page is about in “search terms”.

4. If this is the first time you are hearing about this change and you are not a client of ours then you should consider getting a new person to work with on your website. We wrote this article as a service to our clients to make sure they are aware of what is going on. If you are not a client, then you are just reaping the benefit of us caring for our clients.

5. Do not! I repeat, do not start panicking or celebrating if your website rankings have changed over the last few days or weeks. There is no guarantee that Google is done making changes, and there is no way to know if some of these changes will be permanent or not. More than likely they will keep most of the changes they have done, because they seem to be doing what they are designed to do, eliminate a lot of useless website.

Unfortunately, there will be a few casualties that do not deserve what is going on, but that is the way things go. Everyone suffers for the people that bend the rules and cheat. If you are a small business owner, the bottom line is that, for you, this will be extremely relevant since it means that you will now have a chance to rank locally for your products and service search terms. Your competition of useless website that had been optimized just to sell ad space will more than likely be gone for quite a while.

 

Now is the time to make sure you get your foundation right, do it now and you will see the benefits sooner than you could have expected a few months, weeks or even days ago! If you would like more information about the key elements you can always do in order to increase your chances of getting ranked on the search engines, then you are more than welcome to contact us. The base elements have not and will not change. Get the foundation right and no matter what happens, you will be ready for other changes Google and other search engines may do in the next few days, weeks, months and years.