Many times small business owner buy websites from a so called professional website designer, yet the website fails to deliver results because it is not setup as a proper marketing tool. There are also many small business owners that choose to do it themselves but are not sure what needs to be on the site for it to deliver results. Hopefully this will help you get started in seeing some results from your website.
So how do you change your website from being a simple online business card or fancy looking flyer and turn it into an effective tool that keeps bringing in more business? Here are 5 little things you can do in order to see better results from your website.
1. Create a “Wow” factor
When designing your site you have to make sure that the design of the website gets at least a little internal “wow” when a user opens it up. Because of how quickly people judge your business this initial impression is crucial to even having a chance of turning the visitor into a client. An easy way to update the look is to hire a graphic designer to create a custom header and a few really nice looking images for you. This will at least get a little bit of attention and get the user to start looking at the site.
2. It´s all about me!
Remember that the website is all about the user that will visit it, not about you as a business owner. Time and time again we see the most valuable first link wasted as an “about us” link instead of being valuable to the user trying to figure out if you can help them with a specific service or product. Everything about your site should reflect that you are thinking about them and make it easy for them to find what they are really looking for.
3. Content is king
It is not just about what you say, it is also about how you say it. Content is what will really convince the user that he should be doing business with you. In addition to that your content is also a key element in getting ranked by search engines. So keep in mind that you have to write copy that is compelling, but at the same time will also work for you as far as search engines go. Well written copy balances both of these aspects.
4. Call to action
What do you want the user that just visited your website to do? Are they supposed to call you, buy something or fill out a form? No matter what you want them to do, make sure you make it very clear. The simpler and more obvious you can make the call to action the more effective that call will be. Simply think about what you really want them to do rather than just what you want to tell them.
5. How do I?
Is it hard to find your contact information on the site? If so then you need to fix that right away, you should make it very easy for people to get in touch with you. This is not because that is what you want them to do, but it might be what they want to do, if they would like to. Many times people will not actually call or email you, sometimes they just want to know they can if they want to and that they will not have to go through an Easter egg hunt to figure out how to contact you. Make it clear and easy, just in case!
A few things you will need to keep in mind as you are trying to improve your website is that everything ties in with the next, so make sure you see the big picture as well as the small details. Even though you can use this advice for almost any type of website, the specific requirements for you website to perform better are based on your industry and ultimate goal for your website visitors. Thinking about the 5 things above you will be able to improve the turnaround rate from browsers to actual clients.