Gudmundur is better known by his friends, family and clients as “Gummi”. Originally Gummi is from Iceland but has lived in 4 countries in 2 continents USA being where he currently resides and has been for the last 4 years. As an entrepreneur, franchise consultant, life and business coach, martial artist and all around visionary, Gummi is the founder of RedKnight Marketing. With years of experience as a small business owner, sales manager, marketing director and franchise consultant, Gummi brings a new and unique mix of thoughts into the business. Gummi works hands on with clients and immerses himself in the clients business to understand what they are looking to accomplish and help them figure out how to get there. Gummi has consulted with some of top franchisors and hundreds of small businesses to get ahead in the marketplace.